The Real Faces Behind the All-New BMW 3 Series Test Drive Promotion

For more than a month now, BMW Financial Services has been doling out $300 lease/loan vouchers to customers all over the U.S. for doing a couple of very simple things: scheduling a test drive of the All-new 3 Series via The Ultimate Drive app, and then taking that test drive!  Easy, right?

Well, our customers are loving this 3 Series offer. In fact, some have even been sending us photos from the day of their test drive! We wanted to share some of these happy and excited faces with you:

So, what are you waiting for? Download The Ultimate Drive app, sign up for that test drive, and get that $300 voucher in your pocket! Questions?  Find out on Facebook or Twitter.

Ultimate Drive App 101: How to Find Great Roads

Time to get you a little more acquainted with BMW’s The Ultimate Drive app. Last week, we talked about the cash saving promo we have running where you can earn $300 off your BMW loan/lease when you schedule a test drive through the app. But there’s so much more to learn about this feature-packed (free!) mobile app for iPhone and Android. Specifically, this app tips you off to some of the most gorgeous, thrilling, twisty roads in the world, all entered into the app by other drivers. Today we’ll explain how to work the search feature…

Say you just became the proud owner of a new BMW and want to take it for a spin this weekend. Perhaps you recently moved to your area or maybe you just want to see what pleasure driving routes others are recommending not too far from home. Here’s what you do:

If you don’t already have The Ultimate Drive app for iPhone or Android, get it here.

STEP 1: Open the app and hit “Road Stretches” on the welcome screen:

BMW Ultimate Drive App Welcome Screen

STEP 2: You’ll see a map view. You can hit “Show Me” to get routes in your current location, or (say you’re currently on a business trip in another part of the country) you can also hit “Go To” to research from afar:

If you went with “Go To”, type in the city or zip code of the area you’d like to explore and hit “OK”:

STEP 3: You’ll get thousands of stretches to choose from, though you’ll only see up to 7 at a time so the screen doesn’t get too crowded. Hit “Next” to see more:

Ultimate Drive App - Next

Now, if you know the name of a specific route, there’s another way you can go about your search. Go to the screen in Step 2, and hit the icon in the top right corner:

BMW Ultimate Drive App - Searching Stretches

Here you can select “Find” and type in the title of the route you’re looking for. You can also check out some excellent trips we’ve put into BMW Favorites or add favorites of your own.

That’s it – you’re all equipped to search the greatest database for pleasure driving. Try those twisties and stay tuned for more how-tos on other great app features!

VIDEO: DESIR3 a BMW test drive and earn $300

Just a couple of weeks ago, we launched The Ultimate Drive app – version 3. The latest release of this free app gives you $300 off your first payment on a new BMW 3 Series…

Intrigued? Watch this video promo for all the details. The offer expires on June 30th, so better get on that!

Already got the app? Done the test drive? Comment on our Facebook page to tell us how it went!

 

A thank you to our customers.

We originally launched The Ultimate Drive app in August 2011 with the hope that everyone can experience the joy of driving that BMW customers have known for years. The success of that launch was overwhelming and we received many accolades from users all over the country.

With this latest version, we at BMW Financial Services want to be the ones saying “thank you” – specifically to our loyal customers. As an industry first, we want to reward the most passionate BMW drivers and fans through the very app that embodies this spirit, on a vehicle that is the very essence of the Ultimate Driving Machine – the 2012 3 Series.

The 3 Series has always been “the luxury sports sedan” that consistently sets the benchmark for performance, styling, and design. While the bar is set so high, we believe the 2012 3 Series surpasses the high standards we’ve set for ourselves.

It’s only been a day since we announced the promotion, and we’ve already seen excitement building as BMW Financial Services customers all across the country continue to walk away from their BMW 3 Series test drive with a $300 voucher in hand. So please download The Ultimate Drive app, and if you are lucky to be a BMW driver (and BMW Financial Services customer) please take this offer as our sincere “thank you” for being a fan of  The Ultimate Driving Machine.

– Pawan Murthy, General Manager, Online Business, BMW Financial Services