BMW Financial Services Launches The Ultimate Drive App for Facebook

Today we are releasing The Ultimate Drive App for Facebook, which lets BMW drivers and other driving enthusiasts find and share their exceptional driving routes. Users of the app can add their own route descriptions, photos or ratings, and see all of the contributions from others on the map or with Google Street View.

Thanks to BMW Financial Services, users with a Facebook account (now over a billion people) can access this free app right away.

The Ultimate Drive for Facebook features millions of miles of user-suggested driving routes, detailed descriptions, photos and user ratings. The Facebook app includes the ability to view stretches using Google Street View and to integrate with our other route-sharing apps from BMW Financial Services for iOS and Android.

The Ultimate Drive for Facebook also allows existing BMW Financial Services customers (U.S. only) to generate a loyalty voucher worth up to $700 off the first finance or lease payment on a new 2012 or 2013 BMW. Users can claim this offer by reserving a test drive within one of the apps between now and December 31, 2012.

“What better way to enjoy the perfect road than with your friends.”, said Pawan Murthy, General Manager of Online Business,  BMW Financial Services, “We hope that The Ultimate Drive for Facebook will help fans of BMW share their passion within their social networks.”

Here are the voucher amounts available and how they match up with the different BMW models:

$300 Off Voucher — 3 Series, 1 Series, X1, X3 and Z4 (all trims, including M models)
$500 Off Voucher — 5 Series, 5 Series Gran Turismo and X5 (all trims, including M models)
$700 Off Voucher — 7 Series, 6 Series, 6 Series Gran Coupe and X6 (all trims, including M models)

Well, what are you waiting for? Go get the new Facebook app!!!

NOTE: The Ultimate Drive for Facebook is initially available in the U.S., Canada, Mexico, Germany, and Vietnam. If you’re located elsewhere, the iOS and Android apps are available in 100+ countries. You can get the mobile apps at http://socialnav-inc.com/GetTUD.

Ultimate Drive App Offer Expanded: Up to $700 Off ALL New BMW Models

As you may already know, The (free!) Ultimate Drive app for iPhone and Android helps you discover the best roads around the world. But that’s not all it does! Back in March, we launched the third generation of the app, which enabled all current U.S. BMW Financial Services customers to schedule a test drive and receive $300 credit towards their first lease or loan payment on a new 2012 3 Series. This promotion is still in effect today.

HOWEVER, as of today, we’ve expanded the promotion across all BMW models!! 

Between now and July 31st, existing U.S. customers of BMW Financial Services who download The Ultimate Drive app and use it to schedule a test drive can get a voucher worth up to $700 off the first payment on a new 2012 or 2013 BMW financed or leased through BMW Financial Services NA.

The offer amount depends on the vehicle financed or leased – 2012 or 2013 models only. Here are the voucher amounts available and how they match up with the different BMW models:

$300 Off Voucher — 3 Series, 1 Series, X1, X3 and Z4 (all trims, including M models)
$500 Off Voucher — 5 Series, 5 Series Gran Turismo and X5 (all trims, including M models)
$700 Off Voucher — 7 Series, 6 Series, 6 Series Gran Coupe and X6 (all trims, including M models)

Did we mention that this app is FREE?! Here are the specifics on how you snag the savings in 3 easy steps:

Step 1: Download The Ultimate Drive app (available on iPhone and Android) to discover and share the best roads to drive.

Step 2: Use the app to schedule a test drive at your local BMW Center.

Step 3: Confirm your test drive (instructions in the app) to generate your voucher code and use it when ordering your new 2012 or 2013 BMW.

Don’t forget — offer ends July 31, 2012, so don’t wait – go get the free app now!

Just imagine yourself behind the wheel of one of these sweet rides with $700 bucks still in your pocket…

 

The Real Faces Behind the All-New BMW 3 Series Test Drive Promotion

For more than a month now, BMW Financial Services has been doling out $300 lease/loan vouchers to customers all over the U.S. for doing a couple of very simple things: scheduling a test drive of the All-new 3 Series via The Ultimate Drive app, and then taking that test drive!  Easy, right?

Well, our customers are loving this 3 Series offer. In fact, some have even been sending us photos from the day of their test drive! We wanted to share some of these happy and excited faces with you:

So, what are you waiting for? Download The Ultimate Drive app, sign up for that test drive, and get that $300 voucher in your pocket! Questions?  Find out on Facebook or Twitter.

Ultimate Drive App 101: How to Find Great Roads

Time to get you a little more acquainted with BMW’s The Ultimate Drive app. Last week, we talked about the cash saving promo we have running where you can earn $300 off your BMW loan/lease when you schedule a test drive through the app. But there’s so much more to learn about this feature-packed (free!) mobile app for iPhone and Android. Specifically, this app tips you off to some of the most gorgeous, thrilling, twisty roads in the world, all entered into the app by other drivers. Today we’ll explain how to work the search feature…

Say you just became the proud owner of a new BMW and want to take it for a spin this weekend. Perhaps you recently moved to your area or maybe you just want to see what pleasure driving routes others are recommending not too far from home. Here’s what you do:

If you don’t already have The Ultimate Drive app for iPhone or Android, get it here.

STEP 1: Open the app and hit “Road Stretches” on the welcome screen:

BMW Ultimate Drive App Welcome Screen

STEP 2: You’ll see a map view. You can hit “Show Me” to get routes in your current location, or (say you’re currently on a business trip in another part of the country) you can also hit “Go To” to research from afar:

If you went with “Go To”, type in the city or zip code of the area you’d like to explore and hit “OK”:

STEP 3: You’ll get thousands of stretches to choose from, though you’ll only see up to 7 at a time so the screen doesn’t get too crowded. Hit “Next” to see more:

Ultimate Drive App - Next

Now, if you know the name of a specific route, there’s another way you can go about your search. Go to the screen in Step 2, and hit the icon in the top right corner:

BMW Ultimate Drive App - Searching Stretches

Here you can select “Find” and type in the title of the route you’re looking for. You can also check out some excellent trips we’ve put into BMW Favorites or add favorites of your own.

That’s it – you’re all equipped to search the greatest database for pleasure driving. Try those twisties and stay tuned for more how-tos on other great app features!