BMW Financial Services Launches The Ultimate Drive App for Facebook

Today we are releasing The Ultimate Drive App for Facebook, which lets BMW drivers and other driving enthusiasts find and share their exceptional driving routes. Users of the app can add their own route descriptions, photos or ratings, and see all of the contributions from others on the map or with Google Street View.

Thanks to BMW Financial Services, users with a Facebook account (now over a billion people) can access this free app right away.

The Ultimate Drive for Facebook features millions of miles of user-suggested driving routes, detailed descriptions, photos and user ratings. The Facebook app includes the ability to view stretches using Google Street View and to integrate with our other route-sharing apps from BMW Financial Services for iOS and Android.

The Ultimate Drive for Facebook also allows existing BMW Financial Services customers (U.S. only) to generate a loyalty voucher worth up to $700 off the first finance or lease payment on a new 2012 or 2013 BMW. Users can claim this offer by reserving a test drive within one of the apps between now and December 31, 2012.

“What better way to enjoy the perfect road than with your friends.”, said Pawan Murthy, General Manager of Online Business,  BMW Financial Services, “We hope that The Ultimate Drive for Facebook will help fans of BMW share their passion within their social networks.”

Here are the voucher amounts available and how they match up with the different BMW models:

$300 Off Voucher — 3 Series, 1 Series, X1, X3 and Z4 (all trims, including M models)
$500 Off Voucher — 5 Series, 5 Series Gran Turismo and X5 (all trims, including M models)
$700 Off Voucher — 7 Series, 6 Series, 6 Series Gran Coupe and X6 (all trims, including M models)

Well, what are you waiting for? Go get the new Facebook app!!!

NOTE: The Ultimate Drive for Facebook is initially available in the U.S., Canada, Mexico, Germany, and Vietnam. If you’re located elsewhere, the iOS and Android apps are available in 100+ countries. You can get the mobile apps at http://socialnav-inc.com/GetTUD.

A thank you to our customers.

We originally launched The Ultimate Drive app in August 2011 with the hope that everyone can experience the joy of driving that BMW customers have known for years. The success of that launch was overwhelming and we received many accolades from users all over the country.

With this latest version, we at BMW Financial Services want to be the ones saying “thank you” – specifically to our loyal customers. As an industry first, we want to reward the most passionate BMW drivers and fans through the very app that embodies this spirit, on a vehicle that is the very essence of the Ultimate Driving Machine – the 2012 3 Series.

The 3 Series has always been “the luxury sports sedan” that consistently sets the benchmark for performance, styling, and design. While the bar is set so high, we believe the 2012 3 Series surpasses the high standards we’ve set for ourselves.

It’s only been a day since we announced the promotion, and we’ve already seen excitement building as BMW Financial Services customers all across the country continue to walk away from their BMW 3 Series test drive with a $300 voucher in hand. So please download The Ultimate Drive app, and if you are lucky to be a BMW driver (and BMW Financial Services customer) please take this offer as our sincere “thank you” for being a fan of  The Ultimate Driving Machine.

– Pawan Murthy, General Manager, Online Business, BMW Financial Services